Sky Digital Uk On XPowerCMD CCCam Server

Sky UK Limited (formerly British Sky Broadcasting or BSkyB) is a British telecommunications company which serves the United Kingdom. Sky provides television and broadband internet services and fixed line telephone services to consumers and businesses in the United Kingdom. It is the UK's largest pay-TV broadcaster with 11 million customers as of 2015.[1] It was the UK's most popular digital TV service until it was overtaken by Freeview in April 2007.[2] Its corporate headquarters are based in Isleworth.[3]

Formed in November 1990 by the equal merger of Sky Television and British Satellite Broadcasting, BSkyB became the UK's largest digital subscription television company. Following BSkyB's 2014 acquisition of Sky Italia and a majority 90.04% interest in Sky Deutschland in November 2014, its holding company British Sky Broadcasting Group plc changed its name to Sky plc.[4] The United Kingdom operations also changed the company name from British Sky Broadcasting Limited to Sky UK Limited, still trading as Sky.

Sky UK Limited is a wholly owned subsidiary of Sky plc, with its current company directors being Andrew Griffith and Christopher Taylor.[5] Griffith acts as the Chief Financial Officer (CFO) and the Managing Director for the commercial businesses division.

Premier League football

In the autumn of 1991, talks were held for the broadcast rights for Premier League for a five-year period, from the 1992 season.[7] ITV were the current rights holders, and fought hard to retain the new rights. ITV had increased its offer from £18m to £34m per year to keep control of the rights.[8] BSkyB joined forces with the BBC[9] to make a counter bid. The BBC was given the highlights of most of the matches, while BSkyB paying £304m for the Premier League rights, would give them a monopoly of all live matches, up to 60 per year from the 1992 season. [10]Murdoch described sport as a "battering ram" for pay-television, providing a strong customer base.[11] A few weeks after the deal, ITV went to the High Court to get an injunction as it believed their bid details had been leaked before the decision was taken. ITV also asked the Office of Fair Trading to investigate since it believed Rupert Murdoch's media empire via its newspapers had influenced the deal.[12] A few days later neither action took effect, ITV believed BSkyB was telephoned and informed of its £262m bid, and Premier League advised BSkyB to increase its counter bid.[13]

BSkyB retained the rights paying £670m 1997–2001 deal, but was challenged by On Digital[14] for the rights from 2001–2004, thus were forced to £1.1 billion which gave them 66 live games a year.[15]

Following a lengthy legal battle with the European Commission, which deemed the exclusivity of the rights to be against the interests of competition and the consumer, BSkyB's monopoly came to an end from the 2007–08 season. In May 2006, the Irish broadcaster Setanta Sports was awarded two of the six Premier League packages that the English FA offered to broadcasters. Sky picked up the remaining four for £1.3bn.[16] In February 2015, Sky bid £4.2bn for a package of 120 premier league games across the three seasons from 2016. This represented an increase of 70% on the previous contract and was said to be £1bn more than the company had expected to pay. The move has been followed by staff cuts, increased subscription prices (including 9% in Sky's family package) and the dropping of the 3D channel.

Launch of Sky Digital

BSkyB's digital service was officially launched on 1 October 1998 under the name Sky Digital, although small-scale tests were carried out before then. At this time the use of the Sky Digital brand made an important distinction between the new service and Sky's analogue services. Key selling points were the improvement in picture and sound quality, increased number of channels and an interactive service branded Open.... now called Sky Active, BSkyB competed with the ONdigital (later ITV Digital) terrestrial offering and cable services. Within 30 days, over 100,000 digiboxes had been sold, which help bolstered BSkyB's decision to give away free digiboxes and minidishes from May 1999.

In addition to most channels from the Sky Multichannels package, Sky Digital launched with several new channels that were exclusive to the digital offer.

The switch-over from analogue to digital proceeded relatively quickly. In Q3 1998, there were 6 million 'multichannel' TV homes in the UK (i.e. homes that watch television other than the traditional analogue terrestrial), and over half of these homes watched television using BSkyB's analogue service. BSkyB's digital service surpassed the analogue service in terms of subscribers in late 1999.[24]

By June 2000 the service had 3.6 million subscribers, which gave BSkyB 8.988 million subscribers across all platforms. This substantial growth reflected BSkyB’s 34% share of viewers in multi-channel homes (up from 13.4% from 1999).[25]

BSkyB's analogue service ended in October 2001, and the digital service would eventually be marketed as just 'Sky'.

By June 2005, the number of digital subscribers increase to 7.8m, while it produced 38,375 hours of sport in 2005

High definition

Main article: Sky+ HD

BSkyB launched its HDTV service, Sky+ HD, on 22 May 2006. Prior to its launch, BSkyB claimed that 40,000 people had registered to receive the HD service. In the week before the launch, rumours started to surface that BSkyB was having supply issues with its set top box (STB) from manufacturer Thomson. On Thursday 18 May 2006, and continuing through the weekend before launch, people were reporting that BSkyB had either cancelled or rescheduled its installation. Finally, the BBC reported that 17,000 customers had yet to receive the service due to failed deliveries.[40] On 31 March 2012, Sky announced the total number of homes with Sky+HD was 4,222,000.[41]

In early 2012, BSkyB released an update to its Sky Anytime service. This update offers customers the chance to buy and rent films from the Sky Store. In June 2012, BSkyB launched a new EPG for Sky+ HD boxes. The update included a new modernised look and improved functionality. As of 1 October 2012, Sky Anytime was rebranded as Sky On Demand which included ITV Player and Demand 5. BBC iPlayer followed in late Autumn with 4oD which changed to All 4 on 30th March 2015, launched in early 2013.

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